Chateau Denmark opened to the public in 2022 with one of the fiercest new designs in the luxury hospitality sector. The punk rock interiors by award-winning design studio Taylor Howes and a bespoke art collection curated by Artiq pays homage to Denmark Street's cultural heritage while celebrating contemporary creatives living and working in the surrounding area today.

Chateau Denmark's art collection was grounded in research connected to the 16 buildings the brand occupies, their histories, the location of Soho and specifically, Denmark Street's history and cultural identity through the past eras in London.

Denmark Street is London's music epicentre; the 1960s-70s were its most noteworthy era. One of the more famous tenants taking up residence here were the Sex Pistols, and the Rolling Stones recorded their debut album in the same buildings where Chateau Denmark's guests now stay.

Focusing on the contemporary sphere with a pool of diverse artists, this collection aimed to capture the DNA of Denmark Street: its past, present and future. Artists carrying on the area's creative legacy at Chateau Denmark include Magnus Gjoen, Damien Frost, Radek Husak, Rebecca Louise Law and Alexandra Gallagher and Kaethe Butcher.

The collection pays homage to the British punk movement, capturing voices and alternative perspectives from the LGBTQ+ community and artists of colour. Several included artists are also active in today's city's music and nightlife scene, another nod to the area's legacy.

Borrowing from the past to excite contemporary audiences, guests will see artists presented within Chateau Denmark's collection carrying forward a rebellious punk spirit within their work that confidently speaks of today while paying tribute to the past.