Hotel Designs: ARTIQ moves into new era of experiential art

In late 2018, we were delighted to launch our new ARTIQ in Residence programme with an exclusive series of artist performances and an immersive event at Sessions House. Starting in November, the residency showcased the work of Ukranian-born, London-based painter, Olha Pryymak and provided a series of unique interactions for visitors to Ennismore’s new development, Sessions House.

The residency culminated in an exclusive evening event on Thursday 6th December hosted by ARTIQ at Sessions House, bringing together artists, creatives and friends of ARTIQ and Ennismore for an evening of art and experience featuring an immersive installation, a choral performance and an exclusive Silent Pool gin cocktail developed by Olha and ARTIQ.

Hear what Hotel Designs had to say about the latest innovation from the ARTIQ Hospitality team below.

ARTIQ moves into new era of experiential art

Art consultants ARTIQ, which is among the leading brands at the forefront of the way art is used and communicated in the commercial work, have launched a new artist residency offer for their hospitality clients…

ARTIQ has launched its first residency, a private-audience-only event programme with hospitality company Ennismore. Called Tea Sessions, the programme takes the form of an exclusive series of artist performances by the Ukrainian-born, London-based painter, Olha Pryymak, at London’s Ennismore Sessions House, a Grade II-listed, Palladian-style development.

With a number of Pryymak’s works also on show in the space, the ‘tea session’ performances, for  selected guests, are based on the artist’s fascination with ancient folk medicine and were inspired by her research trips to rural Latvia, as well as by her family’s origins as herbalists. Residency participants will have the opportunity to experience a subversive take on the traditional afternoon tea, joining Pryymak for an intimate exploration on the themes of dialogue, memory and wellness.

Patrick McCrae, CEO at ARTIQ, said: “Our new artist residency offer meets both the heightened demand for experiential art by hotels and also enables hotels to create memorable, location-specific events that enhance their brand, deepen their association with their location and create an emotional resonance on the part of guests. For a hotel’s marketing team, the residencies provide date-specific calendar attractions for guests and an interesting reason for staying in touch.”