ARTIQ CEO SHARES HIS TREND TIPS FOR HOSPITALITY ART IN STYLE GUIDE 2017
What does expertly curated art bring to the hospitality environment? ARTIQ CEO Patrick McCrae sat down with Hilden Style Guide to share his predictions, top tips and advice for choosing the perfect hospitality art strategy for 2017.
‘This is a very fast-moving sector, where the biggest design challenge is to build a truly unique identity…Art is more than aesthetic or decoration based, we have seen a shift in the hospitality sector moving towards story-telling and the use of art to express history, architecture, place or a hotel or restaurant’s brand values.’
10-07-17 Hilden Style Guide 2017