Selected Projects Oval Village
Oval Village
London, UK

A bespoke print collection inspired by the
character and culture of this new
development’s local area.
character and culture of this new
development’s local area.
A bespoke print collection inspired by the character and culture of this new development’s local area.

Developed by the Berkeley Group, Oval Village is a new residential development set between Kennington and Nine Elms, just south of the River Thames. With views over the Kia Oval cricket ground and the London skyline, it’s a short walk to independent shops, cafés, and peaceful parks — the ideal balance of connectivity and tranquillity.
We were invited to create a bespoke print collection for the public areas, designed to bring the influence of the surrounding local area into the interior spaces. The final collection showcases a vibrant mix of emerging artists from our network, complemented by a series of bespoke works created by our in-house artist.
We were invited to create a bespoke print collection for the public areas, designed to bring the influence of the surrounding local area into the interior spaces. The final collection showcases a vibrant mix of emerging artists from our network, complemented by a series of bespoke works created by our in-house artist.
Drawing inspiration from the influence of cricket, the surrounding greenery, and the modernist art of Tate Britain just across the river, these commissioned pieces form a key part of the collection’s identity. We also incorporated archival images from the V&A, adding historical depth to the contemporary narrative.
Framed in bespoke oak, this print collection demonstrates how thoughtful, site-responsive artwork can deliver a high-end, cohesive aesthetic, offering both creative integrity and budget-conscious scalability.
Framed in bespoke oak, this print collection demonstrates how thoughtful, site-responsive artwork can deliver a high-end, cohesive aesthetic, offering both creative integrity and budget-conscious scalability.


