Selected Projects Global private
equity firm
Global private
equity firm
London, UK
A leading global private equity firm in London
supports local artists through art rental.
supports local artists through art rental.
A leading global private equity firm in London supports local artists through art rental.
A prominent global private equity firm with a new high-end office in central London approached us to curate a rental art collection that embodies their ESG commitments and complements their meticulously designed interior.
The purpose of the art collection was to enhance the elegance of the space, creating a dynamic relationship between art and architecture. The curatorial strategy reflected the brand's values of sustainability, human connection, and impact, highlighting emerging London-based artists, with 85% of the pieces created by women artists.
The purpose of the art collection was to enhance the elegance of the space, creating a dynamic relationship between art and architecture. The curatorial strategy reflected the brand's values of sustainability, human connection, and impact, highlighting emerging London-based artists, with 85% of the pieces created by women artists.
The collection features exclusively original works, focusing on materiality and palettes. The practices are rooted in the elegance of symmetrical abstraction, complementing the interior scheme and the beautiful natural light in the new office space.
Recognising the long-term social and organisational benefits, the client chose to rent their art collection. Art rental fosters a sustainable art ecosystem, contributing to a circular economy and providing artists with ongoing financial support. For the client, the opportunity for rotation allows the collection to evolve, showcasing a wider range of artists and narratives - a concept the client fully embraces.
Recognising the long-term social and organisational benefits, the client chose to rent their art collection. Art rental fosters a sustainable art ecosystem, contributing to a circular economy and providing artists with ongoing financial support. For the client, the opportunity for rotation allows the collection to evolve, showcasing a wider range of artists and narratives - a concept the client fully embraces.
As part of this inaugural collection, upon entering the space, you are greeted by an impactful commission by artist Suzi Morris. Suzi's paintings expose the relations between art, virology and the contemporary concept of the sublime.
Each canvas is composed of veils of translucent colour as the paintings evolve through an experimental process of composition and erasure, combining aesthetic, historical and scientific concerns.
Each canvas is composed of veils of translucent colour as the paintings evolve through an experimental process of composition and erasure, combining aesthetic, historical and scientific concerns.
The references to virology reflect Suzi's fascination with the common misrepresentation of viruses. Additionally, these references nod to the company's healthcare sector investments that drive medical product innovation.