Pandora

The 'Art of Loves' was an experiential retail pop-up on London's Southbank.

Created by experiential agency Backlash and with curation and artist management by Artiq, the pop-up has been designed to look like a huge Pandora jewellery box, welcoming everyone who walks through its doors into an art installation which celebrates different interpretations of 'Loves' via five of the UK's most exciting up and coming artists: Hisham Echafaki, Renin Bilginer, Eve De Haan, Makiko Harris and Phoebe Boddy.

Each of the five artists was commissioned to create new works inspired by their personal experiences by asking 'what does love mean' to them?

Touching on themes such as intimacy, companionship, and the mundane but magical every day we share with our loved ones, the five artists offer their own creative take on Pandora's creations; the jewellery serves as a catalyst for their artistic explorations.

Working across installation, painting, light and textile, with this curation, Artiq wanted to reflect diverse creative expression while giving a platform to some of the most exciting up and coming artists in London today. Collectively, the installations tell stories of the myriad of ways we show and celebrate love.

Visitors to Potters Fields Park were not only able to view the artists' installation but also had the opportunity to create their own art via a bespoke interactive platform.