The Whiteley, once London's first department store, is reborn as a mixed-use space that serves as a blueprint for future living defined by chic, sustainable luxury and simplicity of purpose.

A historic landmark in Bayswater, the building has undergone a complete re-imagination, adapted for 21st-century living and life. Alongside the UK's first Six Senses hotel and a wide range of restaurants and retailers, it also comprises 139 residences, including a show apartment by renowned New York-based designer Kelly Behun.

This is the first apartment in The Designer Collection, and our team worked closely with Kelly Behun to commission and procure a rental art collection showcasing local and emerging London-based artists whose practices would complement the sumptuous interiors.

Like the decor, the art is fully bespoke: a special commission by Kathleen Mullaniff takes centre stage in the lounge area, and two new works by Makiko Harris greet guests in the entrance hall.

The collection is sleek and luxurious yet eclectic and personable, focusing on sophisticated aesthetics and refined practices. All elements together, this carefully curated space tells the story of The Whiteley's location and heritage while putting contemporary creative talent to the fore.

Photography by Paul Raeside