Through in-depth exploration, we establish the creative direction of our projects alongside clients and other creative partners, forming a sense of the desired narrative, aesthetic and scale that helps set the parameters for the curation stage.

 

The process varies from project to project but always starts by exploring concepts related to brand values, an interior or architectural narrative, or the local context. Typically, our art direction arises from the dialogue between these elements, becoming the central factor that guides our curatorial decisions.