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Project: The Principal Edinburgh Charlotte Square
Sector: Hotels

The Principal Edinburgh Charlotte Square is a Grade II*-listed hotel, situated in the heart of Scotland’s historic capital. As  the fourth hotel to open within the Principal brand, the property has undergone a multi-million-pound restoration and refurbishment, lead by designers at Goddard Littlefair to create a wonderful new interior, inspired by the golden age of travel and a ‘cosmopolitan clubhouse’ feel.

ARTIQ’s Head of Operations, Katie Terres, worked closely with the designers and the hotel to curate the art programme for the bedrooms, suites and all public areas, developing together an innovative brief focused around a character-led narrative of a global nomad private owner, whose myriad art works, antiquities and objects have been collected from the fantasy character’s worldwide adventures, to ensure the hotel interior had a strong story and eclectic, residential feel.

For the Map Room, for example, ARTIQ procured a series of antique maps that were hung in specially-restored antique frames, installed in a mixed ‘salon hang’ style, adding an elegant touch of vintage eclecticism to compliment the interior scheme. Katie turned to recent ARTIQ signing and winner of ARTIQ’s Graduate Art Prize 2016, Marley Treloar, to provide a stunning focal point for the Salon area. Marley’s prize-winning work ‘Gardens’ is painted on a large canvas and features a palette of deep reds and vibrant greens, evoking eastern exoticism and travels to Asia.

Alongside the Map Room and Salon, ARTIQ curated art for both day-long F&B area, The Garden, and the hotel lobby. For the restaurant, ARTIQ commissioned a series of bespoke botanical illustrations by ARTIQ’s own studio artist, Joe Owens. Joe’s monochrome style offers a contemporary take on botanical art and elegantly mirrors the biophilic design of The Garden by Goddard Littlefair. The art in the lobby was carefully curated by ARTIQ to provide a great sense of place for guests upon their arrival at the hotel. Featuring heritage prints depicting historical moments and famous Scots, the collection is warm and authentic, as if from the collection of a single individual. ARTIQ juxtaposed vibrant mark-making art by Joe Owens with the vintage nuances of the prints to add a contemporary splash of colour to appeal to the modern traveller and compliment the interiors palette.

For the bedrooms and suites, ARTIQ sourced a selection of quirky contemporary prints and found objects including succulents, wooden artist hands, antique cocktail shakers and books, carefully curated to reflect the themes of each room and ensure individual treatment. With the art focused around themes ranging from exotic items to a stunning print of the iconic Scottish stag, the bedroom and suite collection is designed to speak to a traveller rooted in global travel but with home always close to heart.

Photographs © Gareth Gardner